CIM Coursebook 06/07 Marketing in Practice (Chartered Institute of Marketing) (Chartered Institute of Marketing)

Elsevier/Butterworth-Heinemanns 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently reviewed. The only coursebooks recomended by CIM include free online access to the MarketingOnline learning interface offering everything you need to study for your CIM qualification.

Marketing ROI : The Path to Campaign, Customer, and Corporate Profitability By James D. Lenskold

Lenskold provides models to evaluate the expected return on investment (ROI) and profitability of marketing campaigns under consideration. The author rightly points out that the net present value (NPV) of gross margin – not revenue – is the basis for these calculations. Campaigns with an ROI lower than the cost of capital will be rejected. Remaining options can be prioritized in favor those with the highest ROI.

The New York Times Pocket MBA Series: Analyzing Financial Statements (The New York Times Pocket Mba Series)

Learn the 25 keys to unlocking the powerful and useful information buried in corporate financial statements, including understanding balance sheets and income statements, defining accrual accounting, and valuing costs of goods sold, inventory and cash flow. Analyzing Financial Statements is part of The New York Times Pocket MBA Series, a reference series easily accessible to all businesspersons, from first-level managers to the executive suite. financial statements, including understanding balance sheets and income statements, defining accrual accounting, and valuing costs of goods sold, inventory and cash flow. Analyzing Financial Statements is part of The New York Times Pocket MBA Series, a reference series easily accessible to all businesspersons, from first-level managers to the executive suite.

Business Law Dictionary

Not very big but convenient dictionary on business law.

Check Your English Vocabulary for Law (3rd Edition)

This workbook is designed to help non-native English speakers improve their knowledge and understanding of core legal terminology. Includes crosswords, puzzles and word games to test English vocabulary, and a combination of self-study exercises and practical speaking activities mean that this book is ideal for both home- and class-based study.

Активная бизнес-лексика. Active Business Vocabulary

Активная бизнес лексика: краткий словарь-справочник англо-русских соответствий

Словарь-справочник содержит активную лексику,необходимую для делового общения и переговоров поэкономическим и финансовым вопросам.

Basic Guide to International Business Law

A Basic Guide  to  International Business Law is  intended  to
fill the gap present in  today’s  literature available  in  English
for Bachelor students in  the fields of marketing, manage-
ment,  international business and  law.
Looking at these  fields, a graduate will come  into contact
with people or companies  from  a country other than his own
and will be  involved  in making (international) contact and
contracts. He  or she has  to be  able  to make decisions with
a sound  knowledge of international law and  EC  law, of what
making international contracts  is about, of what the content
is of  these contracts, of how to prevent  legal problems
arising out of contracts and  be  able to know the effects of
the contracts  for which he or she  is  responsible.

Briefcase on Commercial Law

The purpose of the Briefcase series is to provide a summary of the most essential cases within each subject of an undergraduate law degree or Common Professional Examination course. It might also be useful for ‘A’ Level law students. Each book contains various chapters which are divided into main headings commonly found in textbooks. These headings are then sub-divided into sub-headings containing the most relevant and important cases. This work in the series examines commercial law.

Dictionary of International Business Terms (Barron’s Business Guides)

This book will serve as a comprehensive dictionary of more than 4,000 international business, trade, and Internet terms. Terms found in the dictionary include the international dimensions of accounting, business policy and strategy, information systems and technology, marketing, management, finance, and trade.
 
 
 This book will be an aid to anyone interested in international trade and business irrespective of their level of experience, including those involved in international trade, entrepreneurs, government administrators, and students.
 
 
 As a result of telecommunications, we live and do business in a real-time environment. What occurs in one part of the world immediately impacts the rest of the world. International business is exploding as a direct result of technological advancements, rapidly advancing economies, and international trade agreements, including the North American Free Trade Agreement (NAFTA) and the General Agreement on Tariff and Trade (GATT). This book is directed at fulfilling a tremendous need for a reference resource to assist all those involved in this business environment. 
 
 

Cavendish: Employment Lawcards

«Cavendish Lawcards» are complete pocket sized guides to the key examinable areas of law. Their concise text, user-friendly layout and compact format makes them the ideal revision aid for identifying, understanding and memorizing the vital aspects of each area of law. Important features of the new edition include: new four colour text design for easier navigation throughout each book; colour coded highlighting of cases and legislation; diagrams and flowcharts; and bullet points of crucial information.